Saturday, January 21, 2012

alt-lib Suggests: SEO Strategist Job - Eagan MN, 55120 - Thomson Reuters (FindLaw)

This appears to be a Search Engine Optimization product that FindLaw is offering law firms, for their websites. Given that many librarians are interested in SEO, I thought I would include it. Certainly, we know **a lot** about "keyword research and analysis." -alt-lib

Eagan SEO Strategist Job - MN, 55120

SEO Strategist Job
Date: Dec 30, 2011
Location: Eagan, MN, US

Title: SEO Strategist
ID: MAR00002748



Primary Objective(s)

The SEO Strategist position is responsible for supporting clients via the fulfillment of on and off-site SEO, ongoing client consultation, implementation and support of industry standard SEO best practices while investigating and analyzing creative strategies to increase client visibility.


FindLaw is the leading provider of online marketing solutions for the legal community, and the leading provider of legal information for businesses and individuals. FindLaw offers comprehensive solutions that enable small law firms to increase their visibility, traffic and contacts from prospective clients on the Web. (, the world's most visited legal Web site, offers free legal information for consumers and is home to the largest online directory of lawyers, allowing consumers to find an attorney by practice area and location. also provides legal professionals comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools.

Key Responsibilities

- Strategy
- Using industry best practices, develop search opportunities and visibility strategies for clients. This research is based on in-depth client interviews, strategic data analysis and critical project plans focusing on timely execution
- Create and confirm site architecture and site map for client's websites working closely with Project Managers, Content and Development
- Create and lead the content optimization strategy for clients including specific content recommendations, blogging objectives article creation and syndication, as well as video and press release optimization
- Partner with Sr. Strategists and cross-functional teams to drive future direction of SEO and product offerings

- Consulting
- Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their web program against those objectives and recommend tactics that will help realize the customers' long-term SEM goals
- Partner with internal and external clients to ensure the website development process results in optimal search configuration and results
- Provide ongoing client and team member SEO support and expertise through timely consultations and team collaboration

- Fulfillment & Analysis
- Guide SEO fulfillment project tasks to timely and successful completion
- Continually analyze client site performance through internal and external systems to create and deliver strategic solutions
- Communicate SEO data analysis with clients focusing on tactics implemented, performance to goal ratios, short and long-term solutions, and creative strategies involving both proven and emerging technologies
QualificationsQualifications, Experience, Knowledge and Skills

- 4-Year College Degree (Business or Marketing preferred)
- 2-3 years of Internet Marketing and Search Engine Optimization, keyword research and analysis
- Client interfacing experience
- Experience with website reporting analytics tools preferred
- Working knowledge of SEO keyword research and analysis
- Familiarity with PPC (Pay-Per-Click) and social media
- Knowledge of HTML, CSS, JavaScript and Flash
- Knowledge of site architecture and site mapping
- Excellent communication skills, written and verbal
- Ability to analyze reports and make recommendations
- Ability to prioritize and manage multiple projects simultaneously
- Ability to thrive in a fast paced organization
- Strong presentation skills
Job: Marketing and Communications
Primary Location: US-MN-Eagan
Organization: Prof BOL Findlaw
Schedule: Full-time
Education Level: Bachelor's Degree (±16 years)
Job Type: Standard
Shift: Day Job

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