Saturday, January 21, 2012
alt-lib Suggests: Director Web Analytics- Philadelphia, PA - Elsevier
Director Web Analytics (click link to get to 'apply online' button.)
Director Web Analytics-HEA000GE
Elsevier : NA-United States-Pennsylvania
Director of Web Analytics and Optimization will lead Web Analytics and Site Optimization for all websites within the Global Clinical Reference division at Elsevier. This role will lead the analytical efforts that will help drive product development, marketing and sales activities. Reporting to this position is a Manager of Web Analytics and a Web Analyst.This role will help define key drivers as well as channel goals for end clients and deliver customized e-product and e-marketing strategies based on analytics data. The role will measure the success of sites and programs and help identify potential new strategic goals based upon the data received. Through thorough analysis the role will identify underperforming areas of sites and underperforming marketing efforts, and prepare plans to increase performance where necessary.