Saturday, January 21, 2012

alt-lib Suggests: Director Web Analytics- Philadelphia, PA - Elsevier

Director Web Analytics (click link to get to 'apply online' button.)


Director Web Analytics-HEA000GE
Elsevier : NA-United States-Pennsylvania 


Director of Web Analytics and Optimization will lead Web Analytics and Site Optimization for all websites within the Global Clinical Reference division at Elsevier. This role will lead the analytical efforts that will help drive product development, marketing and sales activities. Reporting to this position is a Manager of Web Analytics and a Web Analyst.This role will help define key drivers as well as channel goals for end clients and deliver customized e-product and e-marketing strategies based on analytics data. The role will measure the success of sites and programs and help identify potential new strategic goals based upon the data received. Through thorough analysis the role will identify underperforming areas of sites and underperforming marketing efforts, and prepare plans to increase performance where necessary.


 Requirements, 7-10 years of work experience in web analytics for a multi-channel direct marketer. Demonstrated understanding of relationship between website behavior and profitability, experience managing analytics staff. Experience with website page tagging and report development with web analytics and customer insight tools such as Unica, Webtrends, Coremetrics, Omniture, Google Analytics, Foresee, etc. to analyze and solve business problems.

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