Showing posts with label Product Marketing. Show all posts
Showing posts with label Product Marketing. Show all posts

Saturday, January 21, 2012

alt-lib Suggests: Product Manager, Web Services & Usage Job - Philadelphia PA, 19019- Thomson Reuters

Philadelphia Product Manager, Web Services & Usage Job - PA, 19019

Remember: in any setting, there are clients needing your knowledge of how to obtain, analyse, and manage relavent information. For example, look at item #10 in the job description below - it tells us that we librarians have the right skills and knowledge for positions such as this. -alt-lib

EXCERPTS FOLLOW:

Product Manager, Web Services & Usage Job

Date: Jan 6, 2012
Location: Philadelphia, PA, US

Title: Product Manager, Web Services & Usage
ID: PRO00006513

Description

Web Services & Usage Manager

Main Purpose of Job:
The Scientific & Scholarly Research business of IP & Science provides research and analytic solutions, including Web of Knowledge (WoK), the "gold standard" citation database and search platform, that help scientists and researchers find, analyze, and leverage authoritative scholarly content. Customers include universities, academic and governmental research institutions, scholars and researchers, publishers, and university faculty and administrators.

Reporting to the Director Product Strategy, Search & Discovery as part of the Practice of Science Product & Market Strategy organization, the Product Manager, Web Services & Usage will be responsible for indentifying, developing and driving the organizations web services strategy. This role will be responsible for understanding the current and future market needs and developing a web services strategy and usage data commercialization strategy that will deliver revenue growth for the organization. The Web Services Product Manager is accountable for product ROI and must coordinate a cross-functional team to identify specific investment prioritization recommendations which optimize limited resources to maximize revenue and customer satisfaction

In addition this role will be responsible for managing the Customer Usage & Analytics Manager ensuring the organization is able to better understand its clients and to identify trends in the market and business opportunities. Key responsibilities will include customer segmentation, data preparation, analysis, statistical modeling and profiling.

Duties and Responsibilities:

1. Understand and articulate market opportunity in order to drive web services strategy both within the practice of science and the business of science.
2. Encourage sales, customer, prospect and user feedback. Establish a continuous dialogue with customers and other intelligence about the market segment.
3. Understand and develop the distinctive competence of the organisations unique abilities to deliver value to the market in the context of industry trends and competitive landscape.
4. Illustrate, drive and own the vision and key phases of the product roadmap, ensuring prioritisation of product development investments, leveraging customer and user feedback and analysis to direct prioritisation of enhancements to support customer satisfaction, increased usage and other business goals.
5. Manages data mining, research and analysis of client, sales and financial data and overseeing detailed reports to support Product Strategy, Sales or Marketing in their activities.
6. Define repeatable usage reports at a product or client level for both scheduled and ad-hoc reporting activities.
7. Track, analyze and report on product performance.
8. Interact with product strategy, finance, sales and marketing to understand their research or intelligence needs, and provide trend reports, analysis, and insights as required.
9. Maintain and enhance systems and databases used to manipulate data and information.
10. Produce non-standard reports to answer ad-hoc and standard requests.

...
Qualifications
Knowledge, Skills, and Abilities Required:

- Bachelor's Degree with a mimimum of 3 years professional work experience in a technology, science, or product marketing related role.
- Product strategy and commercialization skills.
- A strong technical background and expertise in working with web services and usage data.
- A strong understanding of professional information needs, and the value drivers for end-users and purchasers.
- Experience in discovering unmet needs in a particular market and proposing innovative solutions.
- Proficient in database tools (writing database queries) and statistical analysis tools and MS Office. Advanced Excel with a preference for experience in using specialist data mining tools.
- Strong analytical skills and experience in data collection and qualitative/quantitative research and analysis.
- Ability to work in a matrixed and global environment, ensuring effective collaboration internally.
- Strong attention to detail and accuracy with the ability to handle, prioritize and oversee projects to completion.
- Strong written and verbal communication skills with ability to interact effectively with internal clients.
- Strong presentational skills with a high degree of comfort of engaging with internal stakeholders up to the Scientific & Scholarly Leadership Team.
- To take responsibility for identifying training and developmental needs for you and your team on an on-going basis.
- To make positive efforts to promote personal safety and that of others by taking reasonable care at work, by carrying out the requirements of the law or following recognised codes of practice provided or advised by management to ensure safe working practices.
- To undertake any other reasonable duties as requested by your line manager/director on a permanent or temporary basis.
- Ability to foresee, interpret and rapidly respond to market changes by adjusting strategies and realigning priorities accordingly.

...
Job: Product Management
Primary Location: US-PA-Philadelphia
Organization: Prof Science - ALL
Schedule: Full-time
Job Type: Standard
Shift: Day Job

alt-lib Suggests: Strategic Marketing Manager, Practice of Science Job - Philadelphia PA, 19019- Thomson Reuters

AGAIN, this is such a perfect position for any librarian who has managed a library where Web of Knowledge was part of the suite of online services offered.

IMHO, that would be **many** of us... at least those of us who were involved in putting end-user accessible online information services together, 'round about ten years ago.

With so many "free" alternatives encroaching on it's traditional end-user market, WoK is in trouble now, and needs our input. I hope a librarian gets this position. - alt-lib

Philadelphia Strategic Marketing Manager, Practice of Science Job - PA, 19019

[EXCERPTS FOLLOW]

Strategic Marketing Manager, Practice of Science Job

Date: Jan 11, 2012
Location: Philadelphia, PA, US

Title: Strategic Marketing Manager, Practice of Science
ID: MAR00002771

Description

Strategic Marketing Manager, Practice of Science

The SSR business of IP & Science provides research and analytic solutions, including Web of Knowledge (WoK), the "gold standard" citation database and search platform, that help scientists and researchers find, analyze, and leverage authoritative scholarly content. Customers include universities, academic and governmental research institutions, scholars and researchers, publishers, and university faculty and administrators.

The Strategic Marketing Manager is responsible for supporting the go-to-market strategy of specific product lines, including the product positioning, target customer, and overall sales strategy. This individual also serves as a primary internal and external "product evangelist" sometimes presenting to key customer buyers within the sales channel, in conjunction with the Senior Strategic Marketing Manager.

This position includes supporting the Senior Strategic Marketing Manager in the development of the strategy for launch planning, go-to-market programs, and sales readiness as well as overall results-focused execution.

This position will be supporting named new products within the classification of Practice of Science.

In addition, this role will support Senior Strategic Marketing Manager by contributing additional market understanding and insights that can feed all aspects of product innovation and business strategy. This includes support on various market analysis initiatives, review of product roadmaps and review of business cases.

The role will closely liaise with Product Management Leads who are responsible for directing technical investment.

Strategic customer relationships and heavy customer exposure is also a priority. Additional key support will be provided to the Strategic Marketing organization by Market Intelligence, Market Research, and Global Marketing Service Organizations.

Duties and Responsibilities:

1. Identify and develop one or more sustainable competitive advantages the Practice of Science has within the markets it serves.
2. Understand key assets and differentiators of SSR products in context of industry trends and competitive landscape.
3. Identify and prioritize target market segments, develop positioning, ROI/value statements, pricing, and other go to market design aspects.
4. Define buyer personas involved in the purchasing process in order to align marketing strategy.
5. Define product positioning to develop go-to-market strategy and external messaging.
6. Define User personas.
7. Lead and participate in shaping the go-to-market strategy that will deliver customer growth whilst preserving and retaining existing customer base; translate strategy into clear objectives and marketing initiatives.
8. Oversee internal launch, and ensure interdepartmental readiness. Create excitement and focus on critical launches.
9. Provide analytical support to pricing issues.
10. Define the marketing plan commercial goals, and create the marketing plan in collaboration with Product Marketing including methods for customer acquisition as well as customer retention.
11. Develop and maintain strong relationships with internal partners, including Finance, Product Management and sales.
12. Own and prioritize marketing spend across the assigned portfolio, geographies and marketing programs including exhibition prioritization.
13. Ensure marketing program design and execution is aligned with strategic goals.
14. Identify and coordinate opportunities to leverage customer testimonial and case studies.
15. Monitor program status and effectiveness. Identify and drive actions to maximize product success.

....
QualificationsKnowledge, Skills, and Abilities Required:

- Bachelor's Degree along with 3-5 years of business to business marketing experience.
- Experience in a scholarly research environment or supporting scholarly research is highly preferred.
- Experience in product management or product marketing role which includes setting sales and marketing strategy of products or services sold to the academic and government market.
- Experience in monitoring commercial success of a newly launched or established product.
- Experience rationalizing and prioritizing marketing program spend.
- Strong customer orientation.
- Strong facilitation skills.
- Strong program management skills.
- Excellent oral and written English communications.
- Well organized and disciplined with regards to policy, procedure and standards
....
Job: Marketing and Communications
Primary Location: US-PA-Philadelphia
Organization: Prof Science - ALL
Schedule: Full-time
Job Type: Standard
Shift: Day Job
Travel: No

alt-lib Suggests: Strategic Marketing Manager, Business of Science Job - Philadelphia PA, 19019- Thomson Reuters

See  Philadelphia Strategic Marketing Manager, Business of Science Job - PA, 19019 . Librarians have good knowledge of the market and end-user clients these products by Thomson are intended for.

Really, this is such a perfect position for any librarian who has managed a library where Web of Knowledge, and it's business-related products, was part of the suite of online services offered.

IMHO, that would be **many** of us... at least those of us who were involved in putting end-user accessible online information services together, 'round about ten years ago.

With so many "free" alternatives encroaching on it's traditional end-user market, WoK is in trouble now, and needs our input. I hope a librarian gets this position. - alt-lib

[EXCERPTS FOLLOW]

Strategic Marketing Manager, Business of Science Job

Date: Jan 11, 2012
Location: Philadelphia, PA, US

Title: Strategic Marketing Manager, Business of Science
ID: MAR00002770

Description

Strategic Marketing Manager, Business of Science

The Research Analytics market served by Thomson Reuters is comprised of research-oriented universities, private research institutes, publishing, and funding organizations and the researchers and administrators within. Collectively, these participants operate in an ecosystem of creators, consumers, and evaluators of research outputs in the form of articles, books, conference papers, patents, datasets, among other forms, which generate economic and social benefits for the global community. The Research Analytics products and services from Thomson Reuters advance the research mission of these participants by measuring impact, benchmarking, predicting, and exposing connections and relationships.

The Strategic Marketing Manager is responsible for supporting the go-to-market strategy of specific product lines, including the product positioning, target customer, and overall sales strategy. This individual also serves as the primary internal and external "product evangelist" sometimes presenting to key customer buyers within the sales channel, in conjunction with the Senior Strategic Marketing Manager.

This position includes supporting the Senior Strategic Marketing Manager in the development of the strategy for launch planning, go-to-market programs, and sales readiness as well as overall results-focused execution.

This position will be supporting named existing and new products within the classification of Business of Science.

In addition, this role will support Senior Strategic Marketing Manager by contributing additional market understanding and insights that can feed all aspects of product innovation and business strategy. This includes support on various market analysis initiatives, review of product roadmaps and review of business cases.

The role will closely liaise with Product Management Leads who are responsible for directing technical investment.

Strategic customer relationships and heavy customer exposure is also a priority. Additional key support will be provided to the Strategic Marketing organization by Market Intelligence, Market Research, and Global Marketing Service Organizations.

Duties and Responsibilities:

1. Identify and develop or more sustainable competitive advantages the Business of Science has within the markets it serves.
2. Understand key assets and differentiators of SSR products in context of industry trends and competitive landscape.
3. Identify and prioritize target market segments, develop positioning, ROI/value statements, pricing, and other go to market design aspects.
4. Define buyer personas involved in the purchasing process in order to align marketing strategy.
5. Define product positioning to develop go-to-market strategy and external messaging.
6. Define User personas.
7. Lead and participate in shaping the go-to-market strategy that will deliver customer growth whilst preserving and retaining existing customer base; translate strategy into clear objectives and marketing initiatives.
8. Oversee internal launch, and ensure interdepartmental readiness. Create excitement and focus on critical launches.
9. Provide analytical support to pricing issues.
10. Define the marketing plan commercial goals, and create the marketing plan in collaboration with Product Marketing including methods for customer acquisition as well as customer retention
11. Develop and maintain strong relationships with internal partners, including Finance, Product Management and sales.
12. Own and prioritize marketing spend across the assigned portfolio, geographies and marketing programs including exhibition prioritization.
13. Ensure marketing program design and execution is aligned with strategic goals.
14. Identify and coordinate opportunities to leverage customer testimonial and case studies.
15. Monitor program status and effectiveness. Identify and drive actions to maximize product success.

At Thomson Reuters, we deliver intelligent information quickly and efficiently, so professionals have knowledge to act. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, intellectual property and scientific, healthcare, and media markets, powered by the world's most trusted news organization.
...
Qualifications
Knowledge, Skills, and Abilities Required:

- Bachelor's Degree along with 3-5 years of Marketing Experience in a Business to Business, Academic, or Government Funding Environment.
- Experience in supporting university administration or government funding agencies preferred.
- Experience in product management or product marketing role which includes setting sales and marketing strategy of products or services sold to the academic and government market.
- Experience in monitoring commercial success of a newly launched or established product.
- Experience rationalizing and prioritizing marketing program spend.
- Strong customer orientation.
- Strong facilitation skills.
- Strong program management skills.
- Excellent oral and written English communications.
- Well organized and disciplined with regards to policy, procedure and standards.

...
Job: Marketing and Communications
Primary Location: US-PA-Philadelphia
Organization: Prof Science - ALL
Schedule: Full-time
Job Type: Standard
Shift: Day Job
Travel: Yes, 10% of the time