alt-lib Suggests: Marketing Coordinator Job - Wayne PA, 19080

Good opportunity for a recent grad (MLS, MSLIS, etc):

Wayne Marketing Coordinator Job - PA, 19080 

Director, Business Development, Federal Healthcare (Home Based VA, MD DC)

If you have prior experience in the health sector, preferably for the Medicaid/Medicare programs, Veteran's Administration or with a major health insurer, you might be interested in applying for this position. (Emphasis added below).       -alt-lib

Director, Business Development, Federal Healthcare (Home Based VA, MD DC): Click the link to apply

Director, Business Development, Federal Healthcare (Home Based VA, MD DC)-LN 000IU

LexisNexis : NA-United States-District of Columbia 

Description

 

Basic Job Function

 

Responsible for business development and revenue generation for healthcare related opportunities within the Federal Government.  Duties include the development and execution of business capture strategy for key agencies such as the Department of Health and Human Services, the Veteran's Administration, Military Health Systems, and health-related opportunities within other agencies; identification of new business opportunities; development and management of key partner relationships in coordination with the Director of Strategic Alliances; identification and communication of product, marketing, government affairs, and other resource needs to the appropriate business units; close coordination with the LN Risk Government unit sales team and other business units across the Reed-Elsevier group of companies; and communication of strategic vision and tactical progress to leadership.  This position reports to the Director of Government Healthcare.

 

Accountabilities:

- Strategic Planning: Work with the LN Government team, LN Healthcare Group, and other LexisNexis/Reed Elsevier business units in planning and implementing account and partner strategy to maximize revenue and long-term viability of developing market area within Federal Government. Communicate market needs to solution development and strategy teams. Help develop market business cases, revenue forecasts, and positioning documents. Communicate market direction(s) to team and senior management. Coordinate with other relationship touch points from within other parts of RE.  Prepare senior level presentations and implementation plans for customers. Work with marketing to create Marketing Plans, Buyer Personas, Success Stories, White Papers and Competitive Analysis that will help generate revenue.

-  Customer Requirements:  Develop and build on key customer relationships, and establish consultative presence within key segments. Grow LN knowledge of customer workflow, pain points, strategic goals, program history, political environment, etc.  Develop relationships with key personnel, decision makers, and executive leadership.

- Product Pricing: Support the development of pricing for new and existing solutions. Evaluate strategic customer offerings and determine appropriate customer targeting.

- Customer proposal, contract, and pricing management: Directly manage responses to customer RFPs and RFIs, with the support of the Healthcare Procurement Manager. Lead the development of responses to major strategic opportunities. Identify and develop maintain 3rd party relationships and generate new business opportunities based on market need.

- Meet or exceed revenue objectives.

 

Qualifications

 

Qualifications:

-          BS/BA required

-         10 years proven business development/account management experience, with significant experience in the Federal Government space.

-          Experience with the Department of Health and Human Services and more specifically the Centers for Medicare and Medicaid Services (CMS). Ideal candidates will have knowledge of current CMS initiatives, personnel, and programs, particularly the Center for Program Integrity. Candidates who also have experience with the Veteran's Administration and/or Military Health Systems will be preferred.

-          Knowledge of healthcare-related fraud waste and abuse, identity management, and information exchange initiatives and activities

-          Strong oral and written communication skills as well as presentation skills.

-          Strong organizational and forecasting skills.

-          Understanding of the government customer, their challenges, procurement and bids process and the ability to quickly develop an in-depth understanding of LexisNexis Healthcare solutions and how they apply to the customer's needs.

-          Demonstrate outstanding networking capabilities and exhibit a professional demeanor, business maturity, and technical (PC and applications) knowledge. Able to set strategy and coordinate across multiple business units to accomplishing mutual goals. 

-          This position requires travel which includes overnight travel

 

 

alt-lib Suggests: Editorial Product Manager, Major Reference Program - Waltham (Boston), MA - Elsevier

Given that the product set is Reference works, why not hire a librarian? "-)

-alt-lib

Editorial Product Manager, Major Reference Program (click link to get to 'apply online' button)
[EXCERPT FOLLOWS]

Editorial Product Manager, Major Reference Program-SCI000EG

Elsevier : NA-United States-Massachusetts 

Description

 

 

The Editorial Product Manager, Major Reference Program, is responsible for the strategic planning, content development, overall product development and management, and revenue for a Portfolio of MRWs, or Major Reference Works (Print, Online, and new products) published by the Science and Technology Books group within Elsevier. This includes developing and implementing the strategy for the Portfolio of online MRWs on Elsevier's highly regarded Science Direct platform; backlist, frontlist, and pipeline print and online MRWs; and new online products created from MRW content. This role has significant editorial responsibilities, in particular, to commission Editorial Boards of well known academics and work with these Boards to drive the content strategy. Particular areas of focus may be biomedical research and social and behavioral sciences.

Product management responsibilities include managing the Portfolio of products throughout the product lifecycle, identifying and measuring the market demand, the identification of potential customers and customer segments, staying informed of competing products on the market, develop pricing strategies, and overseeing portfolio product development to position this portfolio for growth in key markets and geographic regions.

 

Strategic Planning for Portfolio (20%)

·         Develop strategic plan for Portfolio, including recommendations for  product features and functionalities, positioning, pricing, and roadmap, and strategic partnerships

·         Actively lead on new partnerships once approved, ensuring they are aligned to overall strategy and  ensuring full stakeholder alignment and communications are in place

·         In collaboration with Editorial Board, develop an editorial & content strategic plan for products to meet target market needs

·         Communicate strategic plan clearly and persuasively as required, to multiple stakeholders and internal and external collaborators

·         Act as the champion and expert within the company for portfolio

Portfolio Management, including managing the entire product line life cycle from strategic planning to tactical activities (40%)

·         Develop a detailed understanding of customer, user and market  needs to drive portfolio product development 

·         Overall Project Management responsibility for the day-to-day publishing operations for Portfolio, e.g. managing within agreed upon expense budgets, cost control, and to ensure that both product-related results (invoiced and realized revenue, usage statistics) and market-related results (market share, author/Editor/reviewer feedback, etc) meet agreed targets

·         Provide weekly and monthly reports to Publishing Director and to PMO office as required.

·         Partner with publishing groups, sales, marketing and support to ensure revenue, profit, and customer satisfaction goals are met

Commission and manage Editorial Boards (20%)

·         Create and commission Editorial Boards of well known academics who will be highly motivated and invested in providing management and content expertise for products in portfolio.

·         Conduct editorial research to identify potential Board members, including consulting with internal Editorial staff for appropriate candidates & coordinating contact and outreach to maximize S&T Books shared goals;  discuss the nature and scope of the project  with candidates, decide on which candidates to invite both as Editors in Chief and as Board members. In consultation with Publishing Director, Major Reference Program, determine length of tenure and compensation offers.

·         Negotiate contracts with Editorial Board Members to ensure best possible net revenue outcome for Elsevier, and secure signed contracts within timeframe and budget. 

·         Run annual meetings for Boards within specified budget

·         Provide overall management and direction to the editorial boards, ensuring that they accomplish their goals in a timely manner: including top-level review of content, commissioning new content, identifying major gaps in content and recommendations for filling these gaps, reviewing taxonomy/hierarchical structure for products in portfolio

Specifying market requirements for portfolio (10%)

·         Proactively monitor developments  in the market  including the impact of new technologies and changes to customer and user needs

·         In consultation with Marketing, develop new business plans and cross selling plans, including quantitative analysis of market conditions, competitive environment and trends

·         Develop new pricing models based on market need to meet revenue and profitability goals

·         Continually seek customer feedback to achieve high levels of customer satisfaction and identify new opportunities to drive revenues

·         Ensure that business requirements reflect the needs of the market and user

Developing and implementing a company-wide go-to-market plan, working with all departments to execute (10%)

·         Develop product positioning statements for portfolio products

·         Develop sales tools and collateral working alongside Channel marketing Managers

·         Brief and train the sales force as required

·         Perform product demo's to key customers as required

·         Collaborate with Sales and Marketing groups to deliver effective internal and external communication

Qualifications

 

·         BA/BS, MBA or Masters in Science preferred

·         At least 5-7 years experience in publishing

·         Experience working in book and/or journal publishing 

·         Experience commissioning and managing external academic Editorial Boards in scientific publishing

·         Experience commissioning and publishing Major Reference Works  

·         Demonstrated success defining and launching products

·         Demonstrated success generating and executing project plans

·         Demonstrated ability to influence cross-functional teams without formal authority

·         Demonstrated ability to deliver successful new initiatives in a multifunctional and team based environment, within tight deadlines and budget constraints

Other Locations

 NA-United States-California

Unposting Date

 Ongoing

alt-lib Suggests: Content Strategist - Philadelphia, PA- Elsevier

Many reasons why this is a very good fit:

• content management
• product strategy
• customer-oriented service
• understanding of information-seeking behaviors of end-users
• contracts/licensing
• Maintain strong knowledge of competitive offerings both in print and electronic.
• Keep abreast of the changing technology landscape and the impact technology has on ensuring content accessibility and usage.

-alt-lib

Content Strategist (click link to get to "apply online" button.)

[EXCERPTS FOLLOW]

Content Strategist-HEA000IN Elsevier : NA-United States-Pennsylvania  Description   ... Qualifications Job Purpose:  Develop, manage and execute a customer-focused content publishing strategy for assigned medical information products with focus on compelling electronic formats and functionality to drive usage. Clearly define the content development plan including text, format, and multi-media components, frequency and types of updates, for all applicable modes of delivery. Accountable for developing, managing and achieving budget, schedule, reporting and contract negotiation.  Content Strategy: In collaboration with manager, develop, manage and execute a media-neutral content publishing strategy supporting migration from print to electronic solutions and ensuring customer needs are met and content currency goals are achieved for assigned specialties. Leverage existing content and platforms and eliminate redundancy in order to maximize return on investment Create innovative approaches to content delivery to drive increased revenue and distribution of content Work with colleagues; consider global and local content needs as well In Depth Customer and Market Knowledge: Gain an in-depth understanding of the issues, trends, needs and preferences of user base in order to provide high-quality information resources. Develop network of high quality contacts; identify potential authors, current and emerging opinion leaders, teachers, and clinicians. Maintain strong knowledge of competitive offerings both in print and electronic. Keep abreast of the changing technology landscape and the impact technology has on ensuring content accessibility and usage. Attend appropriate medical conferences, author/editor meetings, product/technology information sessions, etc. Content Usage: Gain a deep understanding of content usage to inform strategy. Conduct periodic surveys of online users and hold in-person sessions to gauge usefulness and need for content, features and functionality. Control of Budget, Schedules, and Contracts: Responsible for: Keeping products on budget, maximizing revenue opportunity and reducing costs when possible while maintaining consistent high quality. Establishing author and editor contractual obligations that are in keeping with the approved financial product plan. Acquiring E-rights to ensure usability of components on all platforms on which Elsevier may publish. Monitoring and ensuring planned production and delivery schedules are attained. Internal Contacts: Collaborate with Production and other key staff to develop and create global products in keeping with the defined strategy.  Work with Marketing and Sales to propose price and units, promote products and collaborate in the development of marketing plans and the initial draft of promotional messages, including participation in conferences, trade shows, and sales meetings.  Key Competencies: Develops strategic perspective; drives for results; takes initiative; solves problems and analyzes issue; innovates; displays integrity and honesty.  Other competencies:  Effectively manages day-to-day issues and problems without intervention; develops new ideas to improve products; collaboration and teamwork   Job Posting General Knowledge and Technical Skills: Knowledge of the medical publishing world Superb written and oral communication skills Able to prioritize in order to keep many projects in motion simultaneously.  Required Education and Experience: Minimum of 5 years publishing experience with strong online product development knowledge Must be willing to travel 10% of the time  Nov 11, 2011, 12:00:00 AM Unposting Date  Feb 27, 2012, 12:00:00 AM