Saturday, January 21, 2012

alt-lib Suggests: Content Strategist - Philadelphia, PA- Elsevier

Many reasons why this is a very good fit:
  • content management
  • product strategy
  • customer-oriented service
  • understanding of information-seeking behaviors of end-users
  • contracts/licensing
  • Maintain strong knowledge of competitive offerings both in print and electronic.
  • Keep abreast of the changing technology landscape and the impact technology has on ensuring content accessibility and usage.
Content Strategist (click link to get to "apply online" button.)


Content Strategist-HEA000IN
Elsevier : NA-United States-Pennsylvania 



Job Purpose: 
Develop, manage and execute a customer-focused content publishing strategy for assigned medical information products with focus on compelling electronic formats and functionality to drive usage. Clearly define the content development plan including text, format, and multi-media components, frequency and types of updates, for all applicable modes of delivery. Accountable for developing, managing and achieving budget, schedule, reporting and contract negotiation.
 Content Strategy:
  • In collaboration with manager, develop, manage and execute a media-neutral content publishing strategy supporting migration from print to electronic solutions and ensuring customer needs are met and content currency goals are achieved for assigned specialties.
  • Leverage existing content and platforms and eliminate redundancy in order to maximize return on investment
  • Create innovative approaches to content delivery to drive increased revenue and distribution of content
  • Work with colleagues; consider global and local content needs as well
In Depth Customer and Market Knowledge:
  • Gain an in-depth understanding of the issues, trends, needs and preferences of user base in order to provide high-quality information resources.
  • Develop network of high quality contacts; identify potential authors, current and emerging opinion leaders, teachers, and clinicians.
  • Maintain strong knowledge of competitive offerings both in print and electronic.
  • Keep abreast of the changing technology landscape and the impact technology has on ensuring content accessibility and usage.
  • Attend appropriate medical conferences, author/editor meetings, product/technology information sessions, etc.
Content Usage:
  • Gain a deep understanding of content usage to inform strategy.
  • Conduct periodic surveys of online users and hold in-person sessions to gauge usefulness and need for content, features and functionality.
Control of Budget, Schedules, and Contracts:
  • Responsible for:
    • Keeping products on budget, maximizing revenue opportunity and reducing costs when possible while maintaining consistent high quality.
    • Establishing author and editor contractual obligations that are in keeping with the approved financial product plan.
    • Acquiring E-rights to ensure usability of components on all platforms on which Elsevier may publish.
    • Monitoring and ensuring planned production and delivery schedules are attained.
Internal Contacts:
  • Collaborate with Production and other key staff to develop and create global products in keeping with the defined strategy. 
  • Work with Marketing and Sales to propose price and units, promote products and collaborate in the development of marketing plans and the initial draft of promotional messages, including participation in conferences, trade shows, and sales meetings. 
Key Competencies:
  • Develops strategic perspective; drives for results; takes initiative; solves problems and analyzes issue; innovates; displays integrity and honesty. 
  • Other competencies:  Effectively manages day-to-day issues and problems without intervention; develops new ideas to improve products; collaboration and teamwork
  Job Posting
General Knowledge and Technical Skills:
  • Knowledge of the medical publishing world
  • Superb written and oral communication skills
  • Able to prioritize in order to keep many projects in motion simultaneously.
 Required Education and Experience:
  • Minimum of 5 years publishing experience with strong online product development knowledge
  • Must be willing to travel 10% of the time
 Nov 11, 2011, 12:00:00 AM

Unposting Date

 Feb 27, 2012, 12:00:00 AM

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