Showing posts with label Market Research. Show all posts
Showing posts with label Market Research. Show all posts

Wednesday, February 8, 2012

alt-lib Suggests: Market Research Analyst Job - West Point PA, 19486

The list of responsibilities says it all:

- Analysis of market data and other activities in support of commercial and marketing programs.
- The position will require interacting globally with Sales Managers, Vice Presidents, Market Development Managers, Marketing Services, Global Account Managers, and IT.
- Provide metrics and reports on Global Accounts.
- Conduct systematic analysis and reporting on key indications, patent expirations, and marketed drug status to effect strategic and tactical decisions such as forecasting, market planning and new product development.
- Conduct secondary research projects and develop market information reports to support strategy development of all SBU's
- Conduct global and regional competitive intelligence and maintain information in CRM, One Source, or other designated system.
- Conducting routine on-line searches and monitoring relevant pharmaceutical news sources to provide the commercial team with timely reports on market activities that impact the business

West Point Market Research Analyst Job - PA, 19486

Saturday, January 21, 2012

alt-lib Suggests: Product Management Associate Job -Philadelphia PA, 19019 - Thomson Reuters

Really, a very **perfect** job for a librarian. All about analysis of the end-user experience! - alt-lib

Take a look at: Philadelphia Product Management Associate Job - PA, 19019

EXERPTS BELOW:

Product Management Associate Job

Date: Jan 6, 2012
Location: Philadelphia, PA, US

Title: Product Management Associate
ID: PRO00006511

Description

Product Management Associate

Main Purpose of Job:
The Scientific & Scholoary Research business of IP & Science provides research and analytic solutions, including Web of Knowledge (WoK), the "gold standard" citation database and search platform, that help scientists and researchers find, analyze, and leverage authoritative scholarly content. Customers include universities, academic and governmental research institutions, scholars and researchers, publishers, and university faculty and administrators.

Reporting to the Director Product Strategy Authoring & Collaboration, this position provides support for product management efforts in the authoring and collaboration market. Responsibilities include an understanding on the researcher workflow related to discovery and scholarly authoring efforts.:

The Product Management Associate is responsible for coordinating and tracking against the product roadmap for the Authoring & Collaboration platform and i to understand the product positioning, product features and high-level product requirements in order to support the Director and Product Manager.

The Product Management Associate, EndNote is responsible assigned products within this classification. The term "product" includes solutions containing services as well as content and software wherever that product can be sold on a repeating basis

Duties and Responsibilities:

- Support efforts for market analysis including research of customers and customer personas, the market, industry trends and the competition to help Product Management determine market problems to solve within the overall strategic focus of EndNote.
- Assist Product Management team to identify and incorporate product requirements into product roadmap, or multi-year product release plan;
- Support preparation of detailed product requirements based on market problems;
- Assist in the research phase to identify possible solutions for enhancements and new features based on customer feedback and 'best practice' user interface designs;
- Assist in coordinating beta tester program, customer surveys, market research, and other customer outreach projects;
- Support usage reporting collection and other analytical reporting as needed;
- Assist with launch and post launch activities;
- Assist in testing new product features and enhancements as needed.
....
Qualifications
Knowledge, Skills, and Abilities Required:

- Bachelor's Degree with a minimum of 2 years working experience in a marketing, technology, or related role.
- A working knowledge of technology and experience in working with technology staff;
- Experience with User Personas, or User Scenarios and working with technology through the software development life cycle process, strongly preferred;
- An understanding of professional information needs and workflow, and the value drivers for end-users and purchasers;
- Experience managing channels of customer/end user feedback and working with customers to produce well defined market problems and/or product defects;
- Experience in constructing user scenarios to meet market, using pragmatic marketing or similar practices;
- Ability to collaborate in a matrixed environment;
- Experience in writing product planning documents, including business proposition, market problem, product description, and requirements;

- Ability to prioritize and rationalize product investments in order to drive growth;

- Basic understanding of financial models and customer buying process;

- Experience in driving and monitoring commercial success of a new product or product release;

- Strong customer facing skills, ensuring they are 'at the heart of everything' we do;

- Excellen presentation skills;

- Excellent team player;

- Well organized and disciplined with regards to policy, procedures and standards;

- Excellent communication skills, including the ability to explore and assess customer needs, for product management to translate them into well-defined requirements;

- Excellent time, project management and organizational skills; setting priorities and maintaining flexibility in a changing or ambiguous, matrixed environment;

- Working knowledge of word processing, spreadsheets, database functions, Internet search and email programs, including Microsoft Access and Excel, required;

....
 
Job: Project Management
Primary Location: US-PA-Philadelphia
Organization: Prof Science - ALL
Schedule: Full-time
Job Type: Standard
Shift: Day Job
 

alt-lib Suggests: Strategic Marketing Manager, Practice of Science Job - Philadelphia PA, 19019- Thomson Reuters

AGAIN, this is such a perfect position for any librarian who has managed a library where Web of Knowledge was part of the suite of online services offered.

IMHO, that would be **many** of us... at least those of us who were involved in putting end-user accessible online information services together, 'round about ten years ago.

With so many "free" alternatives encroaching on it's traditional end-user market, WoK is in trouble now, and needs our input. I hope a librarian gets this position. - alt-lib

Philadelphia Strategic Marketing Manager, Practice of Science Job - PA, 19019

[EXCERPTS FOLLOW]

Strategic Marketing Manager, Practice of Science Job

Date: Jan 11, 2012
Location: Philadelphia, PA, US

Title: Strategic Marketing Manager, Practice of Science
ID: MAR00002771

Description

Strategic Marketing Manager, Practice of Science

The SSR business of IP & Science provides research and analytic solutions, including Web of Knowledge (WoK), the "gold standard" citation database and search platform, that help scientists and researchers find, analyze, and leverage authoritative scholarly content. Customers include universities, academic and governmental research institutions, scholars and researchers, publishers, and university faculty and administrators.

The Strategic Marketing Manager is responsible for supporting the go-to-market strategy of specific product lines, including the product positioning, target customer, and overall sales strategy. This individual also serves as a primary internal and external "product evangelist" sometimes presenting to key customer buyers within the sales channel, in conjunction with the Senior Strategic Marketing Manager.

This position includes supporting the Senior Strategic Marketing Manager in the development of the strategy for launch planning, go-to-market programs, and sales readiness as well as overall results-focused execution.

This position will be supporting named new products within the classification of Practice of Science.

In addition, this role will support Senior Strategic Marketing Manager by contributing additional market understanding and insights that can feed all aspects of product innovation and business strategy. This includes support on various market analysis initiatives, review of product roadmaps and review of business cases.

The role will closely liaise with Product Management Leads who are responsible for directing technical investment.

Strategic customer relationships and heavy customer exposure is also a priority. Additional key support will be provided to the Strategic Marketing organization by Market Intelligence, Market Research, and Global Marketing Service Organizations.

Duties and Responsibilities:

1. Identify and develop one or more sustainable competitive advantages the Practice of Science has within the markets it serves.
2. Understand key assets and differentiators of SSR products in context of industry trends and competitive landscape.
3. Identify and prioritize target market segments, develop positioning, ROI/value statements, pricing, and other go to market design aspects.
4. Define buyer personas involved in the purchasing process in order to align marketing strategy.
5. Define product positioning to develop go-to-market strategy and external messaging.
6. Define User personas.
7. Lead and participate in shaping the go-to-market strategy that will deliver customer growth whilst preserving and retaining existing customer base; translate strategy into clear objectives and marketing initiatives.
8. Oversee internal launch, and ensure interdepartmental readiness. Create excitement and focus on critical launches.
9. Provide analytical support to pricing issues.
10. Define the marketing plan commercial goals, and create the marketing plan in collaboration with Product Marketing including methods for customer acquisition as well as customer retention.
11. Develop and maintain strong relationships with internal partners, including Finance, Product Management and sales.
12. Own and prioritize marketing spend across the assigned portfolio, geographies and marketing programs including exhibition prioritization.
13. Ensure marketing program design and execution is aligned with strategic goals.
14. Identify and coordinate opportunities to leverage customer testimonial and case studies.
15. Monitor program status and effectiveness. Identify and drive actions to maximize product success.

....
QualificationsKnowledge, Skills, and Abilities Required:

- Bachelor's Degree along with 3-5 years of business to business marketing experience.
- Experience in a scholarly research environment or supporting scholarly research is highly preferred.
- Experience in product management or product marketing role which includes setting sales and marketing strategy of products or services sold to the academic and government market.
- Experience in monitoring commercial success of a newly launched or established product.
- Experience rationalizing and prioritizing marketing program spend.
- Strong customer orientation.
- Strong facilitation skills.
- Strong program management skills.
- Excellent oral and written English communications.
- Well organized and disciplined with regards to policy, procedure and standards
....
Job: Marketing and Communications
Primary Location: US-PA-Philadelphia
Organization: Prof Science - ALL
Schedule: Full-time
Job Type: Standard
Shift: Day Job
Travel: No

alt-lib Suggests: Strategic Marketing Manager, Business of Science Job - Philadelphia PA, 19019- Thomson Reuters

See  Philadelphia Strategic Marketing Manager, Business of Science Job - PA, 19019 . Librarians have good knowledge of the market and end-user clients these products by Thomson are intended for.

Really, this is such a perfect position for any librarian who has managed a library where Web of Knowledge, and it's business-related products, was part of the suite of online services offered.

IMHO, that would be **many** of us... at least those of us who were involved in putting end-user accessible online information services together, 'round about ten years ago.

With so many "free" alternatives encroaching on it's traditional end-user market, WoK is in trouble now, and needs our input. I hope a librarian gets this position. - alt-lib

[EXCERPTS FOLLOW]

Strategic Marketing Manager, Business of Science Job

Date: Jan 11, 2012
Location: Philadelphia, PA, US

Title: Strategic Marketing Manager, Business of Science
ID: MAR00002770

Description

Strategic Marketing Manager, Business of Science

The Research Analytics market served by Thomson Reuters is comprised of research-oriented universities, private research institutes, publishing, and funding organizations and the researchers and administrators within. Collectively, these participants operate in an ecosystem of creators, consumers, and evaluators of research outputs in the form of articles, books, conference papers, patents, datasets, among other forms, which generate economic and social benefits for the global community. The Research Analytics products and services from Thomson Reuters advance the research mission of these participants by measuring impact, benchmarking, predicting, and exposing connections and relationships.

The Strategic Marketing Manager is responsible for supporting the go-to-market strategy of specific product lines, including the product positioning, target customer, and overall sales strategy. This individual also serves as the primary internal and external "product evangelist" sometimes presenting to key customer buyers within the sales channel, in conjunction with the Senior Strategic Marketing Manager.

This position includes supporting the Senior Strategic Marketing Manager in the development of the strategy for launch planning, go-to-market programs, and sales readiness as well as overall results-focused execution.

This position will be supporting named existing and new products within the classification of Business of Science.

In addition, this role will support Senior Strategic Marketing Manager by contributing additional market understanding and insights that can feed all aspects of product innovation and business strategy. This includes support on various market analysis initiatives, review of product roadmaps and review of business cases.

The role will closely liaise with Product Management Leads who are responsible for directing technical investment.

Strategic customer relationships and heavy customer exposure is also a priority. Additional key support will be provided to the Strategic Marketing organization by Market Intelligence, Market Research, and Global Marketing Service Organizations.

Duties and Responsibilities:

1. Identify and develop or more sustainable competitive advantages the Business of Science has within the markets it serves.
2. Understand key assets and differentiators of SSR products in context of industry trends and competitive landscape.
3. Identify and prioritize target market segments, develop positioning, ROI/value statements, pricing, and other go to market design aspects.
4. Define buyer personas involved in the purchasing process in order to align marketing strategy.
5. Define product positioning to develop go-to-market strategy and external messaging.
6. Define User personas.
7. Lead and participate in shaping the go-to-market strategy that will deliver customer growth whilst preserving and retaining existing customer base; translate strategy into clear objectives and marketing initiatives.
8. Oversee internal launch, and ensure interdepartmental readiness. Create excitement and focus on critical launches.
9. Provide analytical support to pricing issues.
10. Define the marketing plan commercial goals, and create the marketing plan in collaboration with Product Marketing including methods for customer acquisition as well as customer retention
11. Develop and maintain strong relationships with internal partners, including Finance, Product Management and sales.
12. Own and prioritize marketing spend across the assigned portfolio, geographies and marketing programs including exhibition prioritization.
13. Ensure marketing program design and execution is aligned with strategic goals.
14. Identify and coordinate opportunities to leverage customer testimonial and case studies.
15. Monitor program status and effectiveness. Identify and drive actions to maximize product success.

At Thomson Reuters, we deliver intelligent information quickly and efficiently, so professionals have knowledge to act. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, intellectual property and scientific, healthcare, and media markets, powered by the world's most trusted news organization.
...
Qualifications
Knowledge, Skills, and Abilities Required:

- Bachelor's Degree along with 3-5 years of Marketing Experience in a Business to Business, Academic, or Government Funding Environment.
- Experience in supporting university administration or government funding agencies preferred.
- Experience in product management or product marketing role which includes setting sales and marketing strategy of products or services sold to the academic and government market.
- Experience in monitoring commercial success of a newly launched or established product.
- Experience rationalizing and prioritizing marketing program spend.
- Strong customer orientation.
- Strong facilitation skills.
- Strong program management skills.
- Excellent oral and written English communications.
- Well organized and disciplined with regards to policy, procedure and standards.

...
Job: Marketing and Communications
Primary Location: US-PA-Philadelphia
Organization: Prof Science - ALL
Schedule: Full-time
Job Type: Standard
Shift: Day Job
Travel: Yes, 10% of the time