alt-lib Suggests: Sr. Analyst Web Analytics, Interactive Advertising Products and Technology- Glendale, CA

Interested in databases and metrics data and getting the most both? Of course you are! That's why you have an Information Science degree!

Key passage from this job ad:
"The position will be responsible for analyzing and interpreting data from various sources using standard analysis software and preparing reports, charts, and tables summarizing data and analyses. The position will also provide recommendations and data-driven insight to the business and drive decisions based on supported metrics." -alt-lib

Interactive Advertising Products and Technology - Sr. Analyst Web Analytics, Glendale, CA

alt-lib Suggests: Director Web Analytics- Philadelphia, PA - Elsevier

Director Web Analytics (click link to get to 'apply online' button.)

[EXCERPT BELOW]

Director Web Analytics-HEA000GE

Elsevier : NA-United States-Pennsylvania 

Description

  

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Director of Web Analytics and Optimization will lead Web Analytics and Site Optimization for all websites within the Global Clinical Reference division at Elsevier. This role will lead the analytical efforts that will help drive product development, marketing and sales activities. Reporting to this position is a Manager of Web Analytics and a Web Analyst.This role will help define key drivers as well as channel goals for end clients and deliver customized e-product and e-marketing strategies based on analytics data. The role will measure the success of sites and programs and help identify potential new strategic goals based upon the data received. Through thorough analysis the role will identify underperforming areas of sites and underperforming marketing efforts, and prepare plans to increase performance where necessary.

Qualifications

 Requirements, 7-10 years of work experience in web analytics for a multi-channel direct marketer. Demonstrated understanding of relationship between website behavior and profitability, experience managing analytics staff. Experience with website page tagging and report development with web analytics and customer insight tools such as Unica, Webtrends, Coremetrics, Omniture, Google Analytics, Foresee, etc. to analyze and solve business problems.

Unposting Date

 Ongoing